When Dutch designer duo Spijkers & Spijkers revealed the new Bavaria V-dress, Bavaria asked BAAS to come up with a PR stunt that could generate media attention for the launch. We created the Bavaria V-dress pop-up store in the high-end fashion street P.C. Hooftstraat in Amsterdam. Through several media platforms we announced that the first 500 limited-edition dresses were given away for free. More than 1,500 people lined-up in front of the store to get their hands on the must-have dress.