VIRGIN MUSIC BENELUX

VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC

VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC
VIRGIN MUSIC

VIRGIN MUSIC BENELUX

TIKTOK CAMPAIGNS 21 July 2020

VIRGIN MUSIC BENELUX

As one of the fastest growing social media platforms that’s being driven by music, Tik Tok is the perfect medium to promote new and existing tracks. We collaborate with the label to develop effective TikTok marketing strategies. After we come up with the creative concept, we challenge selected TikTok-influencers to create authentic, inspiring content for new and existing releases.

ZOE WEES – CONTROL

In line with the emotional nature of the song, we’ve asked several TikTok influencers to make a before and after video. In the ‘before’ they depict something they always found difficult and scary, something that made them anxious in the past. In the ‘after’ we see footage of them now and how proud they are to have overcome their fear.

IANN DIOR – PROSPECT

The perfect song for a dance challenge. We’ve asked dancing influencer sisters Mylene and Rosanne to interpret the existing ‘Prospect’ dance in their own way and challenge other influencers to recreate it.

GIAN – BALANS

We asked one of the biggest fitness influencers Antonie to do various balancing tricks together with his girlfriend. They’re not easy but they turned out really well! On top of that he challenged several friends to do the same challenge.