For the summer Jägermeister came up with a new gadget, the COOLPACK. A new on-the-go bottle that you can easily take anywhere. The new packaging design is inspired by a cooling element, weighs almost nothing and fits into any freezer compartment. Ideal to take with you in your pocket or in your cool box to keep your other drinks cold at the same time.

Press Mailing

We send out a press mailing in a customized cool box. The press release was printed with thermo ink and could only be read when put in the freezer first. The product launch received a lot of positive press coverage with publications in FHM, Playboy, Manners, Amayzin, Talkies, Soundflow, Favorflav, JFK, Colourful Rebel and Grazia to name a few.

We invited Nellie Benner, Thomas Cox, Veraz Fawaz, Pleun Bierbooms and Jill van Dooren to tell us their wildest, most summer stories that involved festivals, parties and a lot of bad decisions.