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BAVARIA

LAUNCH V-DRESS

BAVARIA

In 2012 The Dutch designer duo Spijkers & Spijkers revealed the new Bavaria EUFA European Championship dress to the press. Bavaria asked us to organize a PR stunt in order to create extra awareness after the launch.

The first 500 limited-edition dresses were given away at a store on the one and only Amsterdam fashion street; P.C. Hooftstraat. We re-styled fashion store Didato and turned it into a temporary Bavaria V-dress pop-up store.

Danie Bless organized a street-style fashion show. With the help of her models, she demonstrated several ways to style the new dress. Danie was also asked to officially open the V-Store with a ribbon-cutting ceremony.

We announced the pop-up store through several national media outlets, which resulted in more than 1,500 people lining up in front of the shop to get their hands on the must-have dress.

The launch was a huge success with long lines in front of the store and a lot of media coverage. Needless to say, all Bavaria dresses were gone within an hour.

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Baas Amsterdam

Overhoeksplein 23B 1031 KS Amsterdam
+31(0)20 223 74 90

General inquiries info@baasamsterdam.com
New business bas@baasamsterdam.com

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